Which underscores Sony's real goal with "Infamous: Second Son": more console sales. "So if we look at Sony's market today and say there are 6 million PlayStation 4s, what you're going to try and do is drive a significant percentage of those 6 million to step in and buy it as well as provide a consumer who has not yet bought a PlayStation 4 a reason to buy it," said Williams. The marketing budget for a game can run $30 million alone, said DFC's Cole.
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